We wanted to get the user to use the dubizzle chat feature.
How did we do that?
By hosting a competition on the dubizzle app
The user had to guess what the silhouetted item is and send his best guess through the dubizzle chat feature, where he will enter a draw to win.
A clue is released everyday 2 days, giving the user more chances to win.
The competition ran for 4 weeks, each week a different item.
These were the prizes.
Week1: A Brand new Toyota Corolla
Week 2: AED 20,000 to spend on our app (dubizzle)
Week 3: Rent paid for 1 year
Week 4: A paid internship at our company (dubizzle)