Guess.Chat.Win!

We wanted to get the user to use the dubizzle chat feature.

How did we do that?

By hosting a competition on the dubizzle app 

The user had to guess what the silhouetted item is and send his best guess through the dubizzle chat feature, where he will enter a draw to win.

A clue is released everyday 2 days, giving the user more chances to win. 

The competition ran for 4 weeks, each week a different item.

These were the prizes.

Week1: A Brand new Toyota Corolla

Week 2: AED 20,000 to spend on our app (dubizzle)

Week 3: Rent paid for 1 year

Week 4: A paid internship at our company (dubizzle)

Storyboard

Instagram competition